Design
Ted Colegrove's design expertise is characterized by innovation, creativity, and a keen understanding of visual communication principles. With a meticulous approach to every project, Ted crafts designs that are not only aesthetically pleasing but also highly functional and impactful. His ability to seamlessly blend form and function results in designs that captivate audiences and elevate brands to new heights.
FEATURED PROJECTS
EPIC CAMERA FEATURES
OM SYSTEMI had the pleasure of designing a lay-flat book dedicated to our in-camera computational features. This booklet has big images and a short description of each feature. It sits on tables during trade shows and events to help further explain what camera features benefit the user.
InDesign + Illustrator
ADVENTURE BRANDING
OM SYSTEMFor almost every product at OM SYSTEM, some adventure sub-branding would go along with each launch. Here are a few examples of stickers that go along with wearables.
Illustrator + Production Knowledge
Recent Logos
A few of my more recent logos for different clients, from a small farm to a consulting firm.
Illustrator
INSTALLATION DESIGN
B&H BILD EXPO
OM SYSTEM booth at the B&H Build Expo.
Illustrator + Photoshop
The Photography Show - UK
OM SYSTEM Booth design at The Photography Show, UK
Illustrator + Photoshop
Branding Direction
This was a complete store re-brand from the ground up. Watch Video.
Illustrator + Photoshop
ART DIRECTION
professional audio products
The professional audio business group launched multiple products in early 2024. They needed a photo and video shoot for promotional materials and assets for the website and video assets for social. I managed the whole audio shoot from beginning to end: I organized the shot list for each product and was in charge of hiring the talent agency as well as briefing the agency on the demographic of models we needed, hired the MUA, and signed off on the models provided by the agency. I worked during the shoot to capture social media video assets and ensured we were hitting all the shots on this list. After the principal shoot, I worked with the photographer to finish everything and deliver the needed assets by the launch deadline. All photos with my branding are behind the scenes.
Video + Photo and Video Shoot Management + Project Management + and working with external agencies.
MiscELLANEous art direction
As the manager of content and design of OM SYSTEM (Europe and the Americas), I have the unique position not just to create assets and items for the brand but to influence projects. Here are some selections from over the years I've been a manager.
Art Direction, Dev Team Management, + Design Team Management
Global LAUNCH OF explore.omsystem.com
Not only was transitioning from Olympus to OM SYSTEM physical work from setting up a new office in Bethlehem, PA, but it was also a digital one. The global transition to the new website was a huge undertaking, especially with tight deadlines. I provided style guides, initial page layouts, and templates, as well as redesigned many elements that were not included in the project's design phase.
Design Team Management, Dev Team Management, XD, + Photoshop
BRAND DIRECTION
I often get to set the mood of a campaign, from holiday campaigns to monthly promotions. Pictured is a quick excerpt of my direction for Holiday 2023-2024, in which we ultimately hired Julia Wunsch to capture the look and feel.
Freeform + Contractor Management
BRAND MANAGEMENT
As a brand steward, I tend to be the brand police for OM SYSTEM. A rewarding part of this job is defining new branding and ensuring our dealers and partners support our brand. Here's an excerpt from an extensive brand document for our dealers and partners.
XD + Brand Management